Bob Gilbert's Katy Blog

We Will Pick You Up - Marketing Pitch by Big Rental Car Co.

We Will Pick You Up - Marketing Pitch by Big Rental Car Co.

 

A large rental car company uses the phrase “We will Pick you up” on TV ads, printed material, on their phone system, etc. This group uses this offer extensively as it tends to separate themselves from the competition. This assistance has value to most of us and it extends to taking you home when you drop off a car. Without question, it is an excellent marketing pitch. However, if you talk the talk you also have to walk the walks to coin a often used phrase.

 

Allstate Insurance stopped my rental car coverage today April 4, 2016 even though our car is still being repaired and in the shop. As a recap our new car got smashed by a pickup truck on Feb. 18, 2016 while it was parked in front of our home. We believe the young women driver was probably texting. Allstate is her insurance company and they accepted responsibility for fixing our car. Having a rental car for the entire time needed was not allowed by them. This is another story but for several reasons I will not go into this side of this saga at this point in time.

 

I called two of the Katy locations of the car rental company on Saturday as I wanted to drop off the rental and not have to deal with it on Monday morning or evening . Their phone system message which comes on automatically even repeated the We will Pick you promise while I was calling. The office where I picked up the rental vehicle was closed on Saturday but another Katy location was open. I explained my situation and asked if they could drop me off after I returned their car. Oh no they cannot do this as they are too busy the young man on the phone explained to me. I responded you folks advertise this service all the time and I just heard this promise when I called into your system. I believe he was somewhat embarrassed and agreed this is their marketing slogan and they should accommodate but not on a weekend. This company does the talk but not always the walk in all cases. I am pretty sure many other folks have encountered the same situation. I did find my own ride home.

 

Realtor’s make all kinds of marketing pitches regarding how wonderful our services are to both clients and potential clients. You lose credibility if you make statements and then cannot deliver on your marketing plan or slogan(s). In my mind, this rental group lost a lot of basic credibility with me. I have never heard them state there are exceptions to the pick up assistance offer.  Realtors and all others who work in the real estate arena need to back all the talk with positive action and not have some cop out excuse why you cannot deliver. Agreed sometimes circumstances warrant not meeting a commitment for service.

 

So if you talking the talk are you also walking the walk or is it all just lip service?  Money talks and BS walks is a saying I have used for many years and I believe applies.

 

IMG_0107 (360x480).jpg

 

The picture is how I feel dealing with this car situation.. Just Blowing in the wind!!

 

We Will Pick You Up - Marketing Pitch by Big Rental Car Co.



© 2016 Bob Gilbert Real Estate

 

Accredited Luxury Home Specialist

 

Note: Katy TX is about 25 -30 miles due West of downtown Houston TX.

 

If you have any questions about Katy Homes for Sale or Katy Homes for Rent in the Katy Texas and/or Sugar Land TX, and/or Cypress TX and/or other surrounding areas, contact me via my cell: 281-904-6772 or via Email:

 

 

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Comment balloon 19 commentsRobert Bob Gilbert • April 04 2016 12:30PM
We Will Pick You Up - Marketing Pitch by Big Rental Car Co.
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We Will Pick You Up - Marketing Pitch by Big Rental Car Co. A large rental car company uses the phrase “We will Pick you up” on TV ads, printed material, on their phone system, etc. This group uses this offer extensively as it tends to separate… more